Army is the largest branch of the U.S. military. Reach more than 6 million Soldiers, Family Members, Civilians, Retirees, and Veterans on over 80 Army installations around the world.
Defense Manpower Data Center (2024) https://dwp.dmdc.osd.mil/dwp/app/dod-data-reports/workforce-reports
Military OneSource (2023) https://demographics.militaryonesource.mil/chapter-4-total-force-family*An additional 3M personnel are eligible to use certain Morale, Welfare and Recreation programs and services: service-connected disabled veterans, Purple Heart recipients, former prisoners of war, and primary veteran caregivers. (Source: OUSD Memo of Aug. 15, 2019)
Our Army Community…
HAS TIME FOR LEISURE: Soldiers earn 30 vacation days a year.
HAS MONEY TO SPEND: Soldiers typically have more disposable income due to a comprehensive benefits package including housing, medical, dental, etc.
IS YOUNG: 58% of Active Duty Soldiers are younger than 30, and the average age is 29.
IS SMART: Army Soldiers are well educated. The G.I. Bill provides them and their families opportunities for further education.
MOVES AROUND: Approximately 29% of Armed Forces personnel are geographically mobile, versus 12% of employed civilians.
IS LOYAL: 64% of service members find brands more meaningful when they see their ads on an installation.
